FastFacility will be aggressively direct marketed to leading manufacturers and distribution executives across the U.S. The figures below provide a demographic breakdown by title, SIC and company size.
Target mailings will be in two 2004 flights - spring and fall. All companies are D & B rated and represent the most financially sound within their sector.
Growth industries such as food processing, bio/pharm, plastics, transportation and auto related, machine equipment, technology, telephonics, computer equipment and components, medical equipment and fabricated metals will receive concentrated marketing each flight.
A 2004 ad campaign will appear in Area Development Magazine reaching the magazine's 45,000 executive subscribers. The campaign includes full color, 4-page inserts.
FastFacility will run a 14 week Fall 2004 ad campaign in the Financial Times beginning September 1, 2004 using the high visibility “corner ear” placements found on the back page of the Business Section.
FastFacilityDirect Mail Postacards
|
FastFacility Marketing Demographics
|
|
|
| Industry Description |
SIC
Code |
Chm., Pres, CEO |
V.P, Treas, CFO, Sec., OCO |
V.P. Real
Estate, Facilities Mgr.
|
Other |
GRAND
TOTAL |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Food |
20 |
2967 |
3531 |
199 |
715 |
7412 |
| Tobacco |
21 |
33 |
44 |
5 |
5 |
96 |
| Textile |
22 |
924 |
1136 |
57 |
59 |
2323 |
| Apparel |
23 |
1288 |
1341 |
58 |
62 |
2842 |
| Lumber and Wood |
24 |
1605 |
1978 |
71 |
73 |
3895 |
| Furniture and Fixtures |
25 |
1315 |
1500 |
76 |
80 |
3054 |
| Paper and Allied Products |
26 |
1280 |
1632 |
94 |
106 |
3293 |
| Printing and Publishing |
27 |
3363 |
3937 |
151 |
163 |
7957 |
Chemical and Allied
Products |
28 |
1518 |
2146 |
135 |
137 |
4066 |
| Drugs and Pharmaceuticals |
283 |
661 |
951 |
82 |
90 |
1810 |
| Petroleum Refining and Related Industries |
29 |
215 |
366 |
22 |
22 |
667 |
Rubber and
Miscellaneous Plastic |
30 |
484 |
615 |
39 |
47 |
1229 |
| Plastics |
308 |
2219 |
2105 |
158 |
172 |
4728 |
| Leather |
31 |
209 |
238 |
9 |
9 |
489 |
Stone, Clay, Glass
& Concrete |
32 |
1155 |
1519 |
69 |
71 |
2889 |
| Primary Metal |
33 |
1565 |
2040 |
138 |
140 |
3999 |
| Fabricated Metal |
34 |
4473 |
4952 |
279 |
301 |
10215 |
| Machinery |
35 |
4518 |
5427 |
243 |
263 |
10711 |
| Computer Equipment |
357 |
643 |
814 |
85 |
87 |
1675 |
| Electrical Machinery & Electronics Equipment |
36 |
1700 |
1889 |
123 |
129 |
4067 |
| Telephone Equipment |
366 |
687 |
958 |
76 |
80 |
1846 |
| Electronic Components |
367 |
1359 |
1546 |
115 |
123 |
3282 |
| Transportation |
37 |
546 |
509 |
42 |
44 |
1200 |
| Automotive |
371 |
1110 |
1193 |
165 |
171 |
2816 |
| Aerospace |
372 |
445 |
466 |
58 |
60 |
1085 |
| Professional Scientific and Controlling Instruments |
38 |
2079 |
2760 |
140 |
142 |
5279 |
Other Manufacturing
Industries |
39 |
1386 |
1532 |
70 |
80 |
3116 |
Wholesale/Distribution:
Durable |
50 |
7039 |
8940 |
210 |
224 |
16896 |
Wholesale/Distribution:
Non-durable |
51 |
4990 |
6210 |
133 |
141 |
11914 |
Warehousing/Motor Freight/
Business Services |
42/73 |
7307 |
6807 |
150 |
162 |
15301 |
Computer Systems &
Software |
737 |
4360 |
6558 |
125 |
135 |
11624 |
|
|
|
|
|
|
|
| GRAND TOTAL |
|
63443 |
75640 |
3377 |
3595 |
151776 |
|
FastFacility Marketing Demographics
|
|
|
| Number of Employees |
Number of Companies |
| 50- 99 |
60278 |
| 100-499 |
72513 |
| 500-999 |
11154 |
| 1000 + |
7831 |
| TOTAL |
151776 |
|